Senior Manager, Marketing Communications

Job Summary:
The Senior Manager, Marketing Communications is a collaborative and motivated individual who seamlessly engages with individuals at every level both inside and outside of Aspen RxHealth. The manager will be responsible for multiple aspects of the marketing communications support model to promote the company’s products and services to prospective and existing customers.

The Aspen RxHealth team is looking for a senior marketing communications manager with a passion for storytelling and a proven track record of building effective marketing communications strategies and programs for fast-moving organizations.

Responsibilities
To perform this job successfully, an individual must be able to perform each essential function satisfactorily, with or without reasonable accommodation.

Marketing Communications (75%)
• ABM Strategy – Define Account Based Marketing strategy and execution. Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts.
• Campaign Building- Build 1:1 and 1:few ABM campaigns to targeted accounts.• • Develop and maintain product knowledge to communicate product details and value effectively for external audiences
•  Reporting and Metrics- Build and monitor key ABM metrics to ensure business impact measured by named account pipeline/bookings, database growth and accuracy, account/person engagement scores and sales utilization of programs
• Manage the creation of brochures, advertisements, and other collateral materials (both electronic and print)
• Oversee organic social media strategy
• Manage freelance designers/copywriters, as needed
• Oversee award research and submission process
• Support internal stakeholders with marketing, communications, and project management needs as assigned
• All other duties as assigned

Events Coordination (25%)
• Collaborate with the marketing communications and sales team to define the strategy, requirements, and execution for Aspen RxHealth sponsored events and national trade show / regional meeting presence.
• Preparing, presenting, and managing budgets and negotiating contracts with booth vendors, media partners, and venues.
• Managing logistics from ideation and planning through post-event evaluation for Aspen RxHealth sponsored events and trade show/meeting presence.
• Manage inventory and logistics of booth equipment
• Managing administration tasks, accommodation, and registrations for company attendees.
• Working with the marketing team to promote events or trade show/meeting presence through marketing channels such as social media, email, and advertising
• Presence at Aspen RxHealth sponsored events and trade show/meeting presence as needed to ensure the event operates smoothly.

Job Qualifications/Skills
• Bachelor’s degree in marketing, communications, or similar.
• ABM experience – 5+ years of proven multi-channel B2B marketing experience
• Experience in healthcare marketing, preferred.
• Self-motivated with the ability to work both independently and collaboratively.
• Confident communicator and outstanding interpersonal skills, ability to interact with both internal and external stakeholders/customers.
• Experience with CRM systems, such as Salesforce.
• Ability to manage a budget.
• Strong organizational and time management abilities.
• Experience in the management of projects with internal and external stakeholders.
• Willingness to work long hours during events.

About Aspen RxHealth
Our Mission: To enable the most responsive community of pharmacists that will deliver unsurpassed outcomes for patients, their families, and the customers we serve.

What We Value:
• Quality & Integrity: In our human interactions, the team we assemble, and the products we build.
• Sense of Community: In our corporate family, our pharmacists and the neighbors we serve.
• Ensuring Capacity: In our innovation, our network of pharmacists and the services we provide.
• Fun: With what we do, who we work with, and life in general!

We offer:
• Competitive base salary
• Medical, dental, and 401K benefits
• Open PTO Policy
• Collaborative work environment

Aspen RxHealth is an Equal Opportunity Employer. Employment opportunities at Aspen RxHealth. are based upon one’s qualifications and capabilities to perform the essential functions of a particular job. All employment opportunities are provided without regard to race, religion, sex, pregnancy, childbirth or related medical conditions, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by law.

Senior Manager, Marketing Communications

Job Summary:
The Senior Manager, Marketing Communications is a collaborative and motivated individual who seamlessly engages with individuals at every level both inside and outside of Aspen RxHealth. The manager will be responsible for multiple aspects of the marketing communications support model to promote the company’s products and services to prospective and existing customers.

The Aspen RxHealth team is looking for a senior marketing communications manager with a passion for storytelling and a proven track record of building effective marketing communications strategies and programs for fast-moving organizations.

Responsibilities
To perform this job successfully, an individual must be able to perform each essential function satisfactorily, with or without reasonable accommodation.

Marketing Communications (75%)
• ABM Strategy – Define Account Based Marketing strategy and execution. Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts.

• Campaign Building- Build 1:1 and 1:few ABM campaigns to targeted accounts.• • Develop and maintain product knowledge to communicate product details and value effectively for external audiences

•  Reporting and Metrics- Build and monitor key ABM metrics to ensure business impact measured by named account pipeline/bookings, database growth and accuracy, account/person engagement scores and sales utilization of programs
• Manage the creation of brochures, advertisements, and other collateral materials (both electronic and print)
• Interact with internal key stakeholders to effectively deliver our company’s message to the public and the media
• Oversee organic social media strategy
• Manage freelance designers/copywriters, as needed
• Oversee award research and submission process
• Support internal stakeholders with marketing, communications, and project management needs as assigned
• All other duties as assigned

Events Coordination (25%)
• Collaborate with the marketing communications and sales team to define the strategy, requirements, and execution for Aspen RxHealth sponsored events and national trade show / regional meeting presence.
• Preparing, presenting, and managing budgets and negotiating contracts with booth vendors, media partners, and venues.
• Managing logistics from ideation and planning through post-event evaluation for Aspen RxHealth sponsored events and trade show/meeting presence.
• Manage inventory and logistics of booth equipment
• Managing administration tasks, accommodation, and registrations for company attendees.
• Working with the marketing team to promote events or trade show/meeting presence through marketing channels such as social media, email, and advertising
• Presence at Aspen RxHealth sponsored events and trade show/meeting presence as needed to ensure the event operates smoothly.

Job Qualifications/Skills
• Bachelor’s degree in marketing, communications, or similar.
• ABM experience – 5+ years of proven multi-channel B2B marketing experience

• Experience in healthcare marketing, preferred.
• Self-motivated with the ability to work both independently and collaboratively.
• Confident communicator and outstanding interpersonal skills, ability to interact with both internal and external stakeholders/customers.
• Experience managing PR agencies, preferred.
• Experience with social media automation platforms including Hootsuite and similar.
• Experience with CRM systems, such as Salesforce.
• Excellent financial management abilities.
• Strong organizational and time management abilities.
• Experience in the management of projects with internal and external stakeholders.
• Willingness to work long hours during events.
• Ability to lift up to 25lbs with or without accommodation.

About Aspen RxHealth
Our Mission: To enable the most responsive community of pharmacists that will deliver unsurpassed outcomes for patients, their families, and the customers we serve.

What We Value:
• Quality & Integrity: In our human interactions, the team we assemble, and the products we build.
• Sense of Community: In our corporate family, our pharmacists and the neighbors we serve.
• Ensuring Capacity: In our innovation, our network of pharmacists and the services we provide.
• Fun: With what we do, who we work with, and life in general!

We offer:
• Competitive base salary
• Medical, dental, and 401K benefits
• Open PTO Policy
• Collaborative work environment

Aspen RxHealth is an Equal Opportunity Employer. Employment opportunities at Aspen RxHealth. are based upon one’s qualifications and capabilities to perform the essential functions of a particular job. All employment opportunities are provided without regard to race, religion, sex, pregnancy, childbirth or related medical conditions, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by law.

Community Marketing Specialist

Job Summary
At Aspen RxHealth, we believe the pharmacy industry is ripe for transformation. And because nothing changes if nothing changes, we are revolutionizing the untapped potential of the pharmacist and patient relationship. Our community delivers high-quality services to some of our nation’s largest health plans and risk-bearing providers. Aspen RxHealth pharmacists are intelligently matched with patients via our mobile application to drive down cost while improving quality measures and member experience. Once services are successfully delivered, our pharmacists are paid directly for their expertise and time.

As a member of the Marketing Team, the Community Marketing Specialist will be the heartbeat of the pharmacist community, working in close collaboration with internal subject matter experts to listen, learn and respond to pharmacist needs with compelling content that drives measurable business impact. Success will be measured through increased brand preference, engagement, and pharmacist community growth. The ideal candidate is a passionate storyteller with excellent editorial instincts who possesses a creative knack for leveraging digital touchpoints to reach, engage and respond to our pharmacists. This role is right for you if you are an agile thinker with smart copywriting skills and a passion for community management rooted in strategy and insights.

General Accountabilities
• Assist in executing digital marketing, social media, and advertising campaigns
• Assist Community Managers with managing pharmacist programs
• Gain a deep understanding of internal processes to be able to proactively identify trends and insights to leverage
• Utilize your strong analytical ability to evaluate the end-to-end user experience for our community of pharmacists
• Conduct digital marketing/social media audits to ensure best practices are being used
• Work with Community Managers to create engagement campaigns to acquire new pharmacists and retain/engage our existing community
• Work with Community Managers to update the pharmacist dashboard with announcements, rates, resources, etc.
• Draft and design emails in HubSpot to send to our pharmacist community to promote engagement, encourage best practice sharing, and promote loyalty/brand affinity
• Monitor pharmacist engagement and key online marketing metrics to track success
• Other duties as assigned

Job Qualifications/Skills
• Bachelor’s degree or greater in marketing or a related field
• Minimum of 5+ years of relevant work experience in content creation and execution in digital channels and/or community management
• Gig-economy experience preferred
• A general understanding and relevant experience in healthcare is a plus
• Comfortable working within a matrixed environment
• Solid understanding of digital marketing touchpoints, including their respective strengths, nuances and success metrics, and what content works in each
• Community management experience with the ability to write/edit in a variety of styles including customer service/care
• Experience working with digital/social creators and/or influencers, including selection process and content development based on consumer insights and business objectives
• Strong knowledge of CRMs (Salesforce) and marketing automation tools (HubSpot)
• Experienced crafting posts and messaging for various social media platforms, including the creation of graphics and identification of key hashtags
• Superb editing and proofreading skills
• Proficiency in basic graphic design software, including Canva
• Ability to initiate activities independently and organize, prioritize, and complete work in a timely manner despite deadlines and competing requests
• Incredible attention to detail
• Full understanding of all social media platforms
• Problem-solving and time management skills

About Aspen RxHealth
Our Mission: To enable the most responsive community of pharmacists that will deliver unsurpassed outcomes for patients, their families, and the customers we serve.

What We Value:
• Quality & Integrity: In our human interactions, the team we assemble, and the products we build.
• Sense of Community: In our corporate family, our pharmacists and the neighbors we serve.
• Ensuring Capacity: In our innovation, our network of pharmacists and the services we provide.
• Fun: With what we do, who we work with, and life in general!

We offer:
• Competitive base salary
• Medical, dental, and 401K benefits
• Open PTO Policy
• Collaborative work environment

Aspen RxHealth is an Equal Opportunity Employer. Employment opportunities at Aspen RxHealth are based upon one’s qualifications and capabilities to perform the essential functions of a particular job. All employment opportunities are provided without regard to race, religion, sex, pregnancy, childbirth or related medical conditions, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by law.

Product Marketing Manager

Summary:

Are you ready to play a vital role in the future of pharmacy? Aspen RxHealth is a leading, rapidly growing healthcare technology organization reshaping the future of pharmacy. Reporting to the SVP, Marketing & Communications, the Product Marketing Manager will be responsible for driving go-to-market activities, competitive intelligence, messaging, and positioning of our products at Aspen RxHealth.  You will work closely with our business teams to shape the evolution of Aspen RxHealth’s foundation for market success. By doing your job well the product has a shorter sale cycle and higher revenue.

You will be a great fit if:

  • You have a deep understanding of our users’ psychology and are energized by competition. You are excited by the idea that your insights with market evidence and you will use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
  • You are passionate about carefully researching customer needs and developing great communication strategies to answer them.
  • You are a strategic, yet curious thinker. You have a deep understanding of various product marketing techniques, and your external awareness gives you the curiosity to innovate and disrupt.
  • You are motivated by the purpose of our work and the culture we are fostering.

Responsibilities:

  • Own the education of internal and external stakeholders about our product/services features and their benefits.
  • Create product content (e.g. sales enablement documentation, product guides, competitive analysis, product guardrails, case studies, product videos, website copy, blog posts, etc.) to articulate the benefits of our products to the world.
  • Assist members of our sales team as a subject matter expert on calls with prospects when appropriate to provide deeper dives into the product.
  • Speak and present both internally and externally to promote the story of our products and solutions.
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage.
  • Maintain subject matter expertise on regulations and market trends impacting our services, technology, and/or solutions positioning.
  • Communicate the value of products and services to the sales and marketing team.
  • Assist sales on calls when appropriate to provide deeper dives into the product.
  • Speak and present both internally and externally to promote the story of our product.
  • Develop and implement promotional activities such as promotions and product launches.
  • Create product content such as case studies, videos, website copy, and blog posts.
  • Gain insight into customer use of current products, untapped opportunities, and buyer personas.
  • Create and manage customer feedback loops, user committees – develop a process to vet and improve product.
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage.
  • Develop, manage product marketing roadmap process that prioritizes development.
  • Act as Liaison between the Commercial Team and Development Team
  • Other duties as assigned.

Qualifications/Skills:

  • Previous relevant working experience for 5+ year(s).
  • Prefer BBA with a concentration in Marketing or BA in Marketing or a similar field.
  • Comprehension of health plan economics.
  • Experience working and understanding government health plan operations.
  • Understanding and experience with quality measures – CMS Stars, etc.
  • Outstanding communication, presentation, and leadership skills.
  • Excellent organizational and time management skills.
  • Sharp analytical and problem-solving skills.
  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the product to life. You are at the center of our entire organization, constantly interacting with teammates and prospects.
  • Critical thinker with a vision.
  • Attention to detail.
  • Excellent written and verbal communication skills — there is a heavy amount of writing and presenting/selling ideas in this role.
  • Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action.

About Aspen RxHealth:

Aspen RxHealth team members are critical thinkers. With a bustling Pharmacist Community (5,000 and continuously growing!) – and a core corporate team – we are information seekers, change-makers, and highly curious leaders all committed to one primary goal: revolutionizing the untapped potential of the pharmacist-patient relationship.

Our Mission:

Continue reading “Product Marketing Manager”

Marketing Communications Specialist

Summary:

Are you ready to play a vital role in the future of pharmacy? Aspen RxHealth is a leading, rapidly growing healthcare technology organization reshaping the future of pharmacy. Reporting to the SVP, Marketing & Communications, this position is an opportunity to join our fast-growing company as a Marketing Specialist, where you will produce high-quality, relevant, and engaging content to help grow Aspen RxHealth’s business. You’ll know your audience/s, what resonates with them, and how to distill complex ideas into compelling content.

You will be a great fit if:

  • You are an exceptional storyteller and can create short-form and long-form content in a variety of formats (white papers, infographics, blog posts, videos, to name a few) and for multiple distribution channels (website, demand generation campaigns, social media, etc.). You’ll collaborate closely with members of the broader marketing team, the sales team, and our customers to tell compelling stories across all forms of content.
  • You are experienced in managing individual go-to-market campaigns, collaborating on program strategies and plans supporting your campaigns, orchestrating with the cross-functional teams, identifying the marketing mix required, and ensuring best in class campaign components are developed to support programs that will generate pipeline to capture, nurture, and close new business and expand opportunities within existing accounts.
  • You are driven, self-motivated, a strong writer with an analytical mind and a passion for driving business growth.
  • You are motivated by the purpose of our work and the culture we are fostering.

Responsibilities:

  • Develop and execute demand generation, digital marketing, social media, and advertising campaigns
  • Be an expert around the buyer’s journey as it relates to driving reputation, demand, and enablement programs for the business and corresponding campaigns.
  • Create engaging content across all formats and channels that help prospects, customers, partners, and users know the value and impact of our products and services.
  • Develop detailed campaign measurement plans with quantifiable program goals.
  • Create the content and manage the projects and collaborate with others (internal and external) as needed.
  • Monitor performance of content to understand how it’s being consumed and use this information to optimize content efforts.
  • Work closely with the sales team on content marketing asset utilization and optimization across various campaigns.
  • Other duties as assigned.

Qualifications/Skills:

  • 4-year degree in business, marketing, communications, or related field or equivalent experience
  • Minimum of 3+ years experience in an integrated marketing communications role
  • Must have an understanding and relevant experience in healthcare, especially experience working with Government Health Plans (i.e. Medicare, Medicare Advantage, and Medicaid)
  • Understanding of current campaign planning, program strategy and provide input to help strengthen evolving processes within the campaign arena
  • Manage program execution plans in collaboration with the payer segment, that includes content to support paid, owned, earned, and social program tactics
  • Solid understanding of digital marketing technology platforms (HubSpot, primarily), including their respective strengths, nuances, and success metrics
  • Full understanding and ability to manage social media platforms (i.e.: Facebook, LinkedIn, and Instagram) by providing polished, relevant content in a professional and engaging manner
  • Must be comfortable handling multiple projects and initiatives simultaneously and have the ability to prioritize workload and meet deadlines
  • Team player, able to work cross-functionally, entrepreneurial mindset, and self-starter
  • Marketing Stack experience with email automation (HubSpot) and Salesforce strongly preferred
  • Understanding of Audience Based Programs
  • Maintaining a deep understanding of relevant marketing trends, competitive activities, and the latest best practices in e-marketing and brand development
  • Superb editing and proofreading skills with an exceptional eye for detail
  • Proficiency in basic graphic design software and ability to create imagery for social media (i.e.: Canva)
  • Ability to initiate activities independently and organize, prioritize, and complete work in a timely manner despite deadlines and competing requests
  • Experience working with digital/social creators and/or influencers, including selection process and content development based on consumer insights and business objectives
  • Problem-solving and time management skills

Community Marketing Specialist

Summary :

Are you ready to play a vital role in the future of pharmacy? Aspen RxHealth is a leading, rapidly growing healthcare technology organization reshaping the future of pharmacy – and as a member of the Marketing Team, the Community Marketing Specialist will be the heartbeat of the pharmacist community. You’ll work in close collaboration with internal subject matter experts to listen, learn and respond to pharmacist needs with compelling content that drives measurable business impact. The Community Marketing Specialist will manage the overall quality and efficacy of content across paid and owned channels: social media, online video, CRM, video, and sponsored content. Success will be measured through increased brand preference, engagement, community growth. The ideal candidate is a lifelong storyteller with excellent editorial instincts who possesses a creative knack for leveraging digital touchpoints to reach, engage and respond to our pharmacists. This role is right for you if you are an agile thinker with smart copywriting skills and a passion for community management that is rooted in strategy and insights. If you’re a digital marketing whiz looking to join a lean yet mighty team with an entrepreneurial spirit, this is the role for you.

Essential Job Responsibilities :

To perform this job successfully, the Community Marketing Specialist must be able to perform each essential function satisfactorily, with or without reasonable accommodation.  

  • Assist in executing digital marketing, social media, and advertising campaigns 
  • Proactively identify trends and insights to leverage
  • Utilize your strong analytical ability to evaluate the end-to-end user experience for our community of pharmacists
  • Conduct digital marketing/social media audits to ensure best practices are being used 
  • Create engagement campaigns to acquire new pharmacists and retain our existing community
  • Draft and design emails in HubSpot to send to our pharmacist community to promote engagement, encourage best practice sharing, and promote loyalty/brand affinity
  • Monitor key online marketing metrics to track success 

Job Qualifications/Skills :

  • Bachelor’s degree or greater in marketing or a related field 
  • Minimum of 3+ years of relevant work experience in content creation and execution in digital channels and/or community management
  • Solid understanding of digital marketing touchpoints, including their respective strengths, nuances and success metrics, and what content works in each
  • Community management experience with the ability to write/edit in a variety of styles including customer service/care
  • Experience working with digital/social creators and/or influencers, including selection process and content development based on consumer insights and business objectives
  • Strong knowledge of CRMs (Salesforce) and marketing automation tools (HubSpot) 
  • Experienced crafting posts and messaging for various social media platforms, including creation of graphics and identification of key hashtags 
  • Superb editing and proofreading skills 
  • Proficiency in basic graphic design software 
  • Ability to initiate activities independently and organize, prioritize, and complete work in a timely manner despite deadlines and competing requests 
  • Incredible attention to detail 
  • Full understanding of all social media platforms 
  • Problem solving and time management skills 
  • A general understanding and relevant experience in healthcare , especially experience working with Government Health Plans is a PLUS (i.e. Medicare, Medicare Advantage, and Medicaid)

About Aspen RxHealth :

Continue reading “Community Marketing Specialist”